Changes in pack features among top-selling cigarettes in the US, 2018 & 2021, in American Journal of Preventive Medicine
key takeaway: "Three brands – Marlboro, Newport, and Camel – constituted over 80% of pack sales among the top-selling products. Packs with red as a dominant color grew less popular between years (33.3% vs. 29.5%), while green became more prevalent (25.2% vs. 28.9%), consistent with a rise in the proportion of menthol sales. Prevalence of descriptors such as “flavor” and “fresh” decreased from 46.0% to 39.4% and 9.7% to 5.2%, respectively. Meanwhile, prevalence of promotional language (e.g., rewards programs) increased from 60.9% to 69.0%."
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