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Association between exposure to digital alcohol marketing and alcohol use: a systematic review and meta-analysis

Oct 29, 2025
1 min read

key takeaway: "Participants exposed to digital alcohol marketing content, compared with those not exposed, had greater odds of reporting past 30-day alcohol use (19 studies, 46 361 participants; OR 1·75 [95% CI 1·39–2·20]; I2=91·0%), binge drinking (13 studies, 25 603 participants; 1·80 [1·22–2·67]; I2=95%), and susceptibility to use alcohol among never users (seven studies, 18 698 participants; 1·78 [1·29–2·46]; I2=88%)."

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