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key takeaway, from the conclusion article, "'The Real Cost' Campaign: Efficacy by Design": "An evaluation from 2014 to 2016 found that “The Real Cost” cigarette prevention campaign prevented up to 587,000 youth from starting to smoke, and more recently, an evaluation found that the e-cigarette prevention campaign prevented nearly 450,000 youth aged 11–18 from starting e-cigarette use between 2023 and 2024."


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